On January 25, the smart trademark graphic retrieval function was officially launched. This is a new milestone in building trademark informatization following the full online launch of the trademark online service system and the free opening of the trademark database to the society, marking a new starting point for the transformation of China’s trademark review from automation to intelligence.
The application of intelligent retrieval technology has realized the transformation of the trademark review work from pure manual retrieval to “search graph with graph” intelligent retrieval, effectively avoiding the problem of inconsistent standards caused by individual judgments. The number of similar trademarks needing to be compared was halved from around ten thousand to around five thousand. In the next step, the Trademark Office will continue to promote the deep integration of AI technology and trademark review, expand the application scope of new technologies such as AI in the trademark field, strengthen the building of information technology, further enhance the quality and efficiency of trademark review, and continuously improve the service level of trademarks.
(Source: China Intellectual Property Network)